Communicating risk through Press conferences

Another popular method of communicating with the media is through press conferences. Press conferences occur in crisis situations and during these times it can be difficult for the risk communicator to get the whole story across.  It is best if the risk communicator, or someone hired by the risk communicator, organises the press conference instead of waiting to be approached by the journalists.

Some things to consider in a press conference:

  • Focus on the event generally, do not use scientific language or technical details
  • Be honest if you do not know an answer but show concern about the unknown
  • Make the story personal, give examples of people affected by the incident

 

 

References:

Adapted from OECD Guidance Document on Risk Communication for Chemical Risk Management

Journalists will only attend press conferences if they are sure to get new and newsworthy information
Source: Oxfam
Hatfield Consultants The World Bank funded by the Canadian POPs Trust Fund through the      
Canadian International Development Agency
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