When evaluating risk communication programmes, programme issues to analyze include:
- the specification of target populations (representing all relevant parties in the communication process);
- the design for tests and re-tests; appropriate timing of data collections; and
- the inclusion of control groups.
There are two focal issues of impact to be considered:
- showing that intended effects are actually induced by the intervention under examination (and not other concurring extraneous influences);
- clarifying whether unintended impacts are caused by the programme.
The following techniques can be applied when evaluating a risk communication programme: