Evaluating risk communication programmes

When evaluating risk communication programmes, programme issues to analyze include:

  • the specification of target populations (representing all relevant parties in the communication process);
  • the design for tests and re-tests; appropriate timing of data collections; and
  • the inclusion of control groups.

There are two focal issues of impact to be considered:

  • showing that intended effects are actually induced by the intervention under examination (and not other concurring extraneous influences);
  • clarifying whether unintended impacts are caused by the programme.

The following techniques can be applied when evaluating a risk communication programme:



Adapted from OECD Guidance Document on Risk Communication for Chemical Risk Management

Risk communication has to address public expectations and public knowledge about the risk under consideration
Source: Filipe Fortes
Hatfield Consultants The World Bank funded by the Canadian POPs Trust Fund through the      
Canadian International Development Agency
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